by Lester Santander | Oct 30, 2025 | Blog, Digital Marketing
Digital platforms are full of brands chasing visibility at any cost. More likes, more views, more followers. These numbers look good on the surface, but they do not guarantee authority, credibility, or growth. Vanity metrics fade quickly. What truly lasts is...
by Lester Santander | Oct 28, 2025 | Digital Marketing
Every day, businesses invest time and money into social media platforms that can change the rules overnight. One update to the algorithm and your visibility drops. One policy change and your reach disappears. This is the risk of building on borrowed land. Email...
by Lester Santander | Oct 22, 2025 | Digital Marketing
Digital marketing is full of numbers. Clicks, impressions, likes, shares. These metrics look impressive on a report, but do they really tell you if your business is growing? The truth is that vanity metrics create the illusion of success, while real growth comes from...
by Lester Santander | Oct 15, 2025 | Digital Marketing
Your website is no longer just a digital business card. It is the first interaction many people will have with your brand, and in today’s digital economy, that first impression decides whether a visitor becomes a client or leaves forever. According to Stanford’s Web...
